The Qualitative Research Association of Malaysia (QRAM) aims to further the practice and study of Qualitative Research.

QRAM's objectives can be summarised as follows:
• to promote qualitative research
• to act as a clearing house for the dissemination of information on trends and development in qualitative research methodology and practices
• to assist researchers and practitioners in qualitative research
• to exchange ideas, experience and resources
• to facilitate collaboration

The association hopes to attract academicians, professionals, researchers and research students from various disciplines to join as members. QRAM members are encouraged to engage in the on-going discourse on qualitative research as a valuable mode of enquiry.

QRAM hopes to act as a platform for its members to participate in challenging intellectual discussions on conducting qualitative research. It aims to provide its members with opportunities to exchange information and ideas on research in general, and qualitative research in particular.